Is Your New AI-Based SOC Basically Elevator Music? And If It Is, What If You Change The Channel?
Our friend Tomas Chamorro-Premuzic is back at it. He might not forgive Argentina, um, not winning the 2026 FIFA Men's WC Final, but he is here for us. His latest Substack post poses an interesting question: Is AI Reducing Human Creativity to the Intellectual Equivalent of Elevator Music? In short his answer is Yes. (Along the way, Tomas discusses the history of Muzak, which apparently was founded in the 1930s in the service of capitalism: Music, executives discovered, could influence mood, reduce perceived waiting times, increase productivity, and even encourage people to spend more money. Art became environmental engineering. Leveraging the communication technologies of the time, from leased telephone lines to centrally distributed recordings and later inexpensive synthesizers and digital production, Muzak industrialized pleasantness. The objective was never to compose the next Gershwin concerto. It was to create a soundtrack that nobody would notice precisely because it never d...