Selling Fishing Lures
A wise salesman once said that fishing lures don't need to attract fish in order to be sold: they need to attract fishermen. As someone who grew up in a fishing family I can confirm that lures are often bought based on fisherman enthusiasm alone. Does this selection method lead to endless success in landing fish? No, it does not. I fear that there is a similar dynamic at work in the cybersecurity market: products tend to fall into one of two categories. The first category consists pieces of technology, marketed to technologists for use by technologist, which makes sense. The second category consists of management consulting services, marketed to executives but aimed at technologist procedures and processes, which doesn't really make sense. (If you want help with the technical side of cybersecurity, why not go to a specialist firm, such as Pythia Cyber or CI-Discern , instead of a general-purpose management consulting firm?) Why aren't management consulting firms selling you...